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Sales automation

Quincer doesn't just answer questions. It qualifies every visitor against your BANT profile, books meetings with the right rep while intent is hot, and keeps the conversation alive by email afterward. This page covers how each piece works and how to tune it.

BANT lead scoring

Every conversation starts at 0 and accumulates points as the visitor shares signals. The formula is additive, with four dimensions:

DimensionSignalPoints
BudgetVisitor mentions a budget range that meets or exceeds your floor+25
Visitor confirms budget is available (but no number)+10
Visitor has decision-making authority over budget+5
AuthorityJob title indicates decision-maker (VP, Director, Head, Founder, CXO)+20
Title indicates influencer (Manager, Lead, Senior IC)+10
NeedStated pain matches your ICP pain description+20
Evaluating solutions (compared to competitors by name)+10
TimelineBuying within 30 days+25
Buying within 90 days+10
No timeline mentioned0

Tiers

ScoreTierDefault action
70-100HotOffer meeting link + Slack alert to sales.
40-69WarmAsk one more qualifying question, then offer content + follow-up email.
0-39ColdCapture email for nurture; do not alert sales.

Adjust thresholds and per-signal weights per persona from Personas → [persona] → BANT profile.

Meeting routing

Once a lead crosses your Hot threshold (or whenever they explicitly ask for a demo), Quincer offers available times and books the meeting on the right rep's calendar. Routing follows this order:

  1. Territory rules first. Match on country, state/region, or company size.
  2. Round-robin within the matching rep pool, skipping reps who are OOO.
  3. Fallback to the team's default calendar if no territory matches.

Configure territories under Playbook → Routing. You can scope rules by any combination of: country, region, employee count, industry, visitor URL, or persona.

Calendar sources

Meetings are booked via whichever calendar integration is connected:

If more than one is connected, Quincer prefers the calendar explicitly assigned to the routed rep.

Email follow-up

When a conversation ends (visitor closes the widget or 30 minutes of inactivity), Quincer can send a follow-up email. There are three modes:

ModeWhen to use
OffYou handle all outreach yourself.
Auto-sendQuincer composes and sends the email automatically via your connected Gmail or Microsoft 365 account.
Drafts for reviewQuincer creates a draft in your mailbox; you review & send.

The email is personalized with the visitor's name, the specific pain they described, any tools they mentioned, and a clear next step (meeting link, content, or reply ask).

Cadence

Multi-touch follow-up is available on Growth and Scale. You can configure up to 5 touches over 21 days, with branching based on whether the lead replied or booked.

Escalation to humans

The agent hands off to a human when any of these fire:

See Live chat for how the human takeover works.

Where to tune it